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Triangulation 0:52
A 52-second explainer of Triangulation, narrated over the same demo you can try yourself.
Try the interactive Triangulation demo
What this video covers
Triangulation is checking a finding against more than one source, method or perspective, and trusting it most when they converge. Every method has its own blind spots and biases - analytics can't tell you why, interviews capture what people say not what they do - so a conclusion that holds up across several of them is far more trustworthy than one resting on a single, fallible view.
One source said "users abandon at payment" - but was that a real problem or just a quirk of how that method sees the world? Add a second that agrees, then a third, and the confidence climbs from "maybe" to "act on it". That convergence is triangulation: not more data for its own sake, but different vantage points agreeing on the same truth.
