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Triangulation 0:24
A 24-second explainer of Triangulation, narrated over the same demo you can try yourself.
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What this video covers
Triangulation means checking a finding by comparing it across multiple sources, methods, or perspectives, and trusting it most when they align. Every method has its own blind spots and biases - analytics can’t explain motivation, interviews capture what people say not what they do - so a conclusion that holds up across several methods is far more reliable than one based on a single, flawed viewpoint.
One source said "users abandon at payment" - but was that a real problem or just a quirk of how that method sees the world? Add a second that agrees, then a third, and the confidence climbs from "maybe" to "act on it". That convergence is triangulation: not more data for its own sake, but different vantage points agreeing on the same truth.
