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Typographic scale 0:30
A 30-second explainer of Typographic scale, narrated over the same demo you can try yourself.
Try the interactive Typographic scale demo
What this video covers
A typographic scale is a sequence of font sizes built from one base size and a single multiplier, with each step scaling the base by that ratio. This consistent relationship creates a visual hierarchy that feels intentional and balanced, rather than random.
Drag the ratio and the whole hierarchy breathed in and out as one - headings pulling away from the body at a big ratio, settling close at a small one - because every size is the same ratio applied again. That's a modular scale: one number choosing all your sizes, so they always feel like a set.
