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User flow 0:59
A 59-second explainer of User flow, narrated over the same demo you can try yourself.
Try the interactive User flow demo
What this video covers
A user flow is a map of the path someone takes to complete a task in a product - each screen, action and decision point from start to goal. Drawn out as a diagram of steps and branches, it shows the whole journey at a glance, making it easy to spot unnecessary steps, dead ends and the places people are most likely to drop out.
Screen by screen, everything looked fine - but laid out as a flow, the wasted steps and the spot where people bail jump straight out. That's what a user flow is for: seeing the whole journey at once, so you can shorten it and remove the dead ends. Every extra step on the path is somewhere you can lose someone, and you can't fix what you can't see.
