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User interviews 0:26
A 26-second explainer of User interviews, narrated over the same demo you can try yourself.
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What this video covers
A user interview is a one-to-one conversation aimed at uncovering someone’s needs, context, and experience. Its value comes from asking about actual past behaviour - you get evidence, not hypotheticals, leading questions, or yes/no questions, which yield polite fiction. The skill lies in getting people to reveal what they actually did, not what they might do or what you’d like to hear.
Each "better" question pulled for a real story instead of a flattering guess - "tell me about the last time" rather than "would you like…". That's the whole craft: people can't reliably predict what they'd do, but they can tell you what they did. Ask for the memory, not the prophecy, and the answers are worth something.
