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User interviews 0:54
A 54-second explainer of User interviews, narrated over the same demo you can try yourself.
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What this video covers
A user interview is a one-to-one conversation to understand someone's needs, context and experience. Its quality lives almost entirely in the questions: ask about real past behaviour and you get evidence; ask hypotheticals, leading or yes/no questions and you get polite fiction. The craft is getting people to tell you what they actually did, not predict what they might do or guess what you want to hear.
Each "better" question pulled for a real story instead of a flattering guess - "tell me about the last time" rather than "would you like…". That's the whole craft: people can't reliably predict what they'd do, but they can tell you what they did. Ask for the memory, not the prophecy, and the answers are worth something.
