Watch
User persona 0:41
A 41-second explainer of User persona, narrated over the same demo you can try yourself.
Try the interactive User persona demo
What this video covers
A user persona is a concise, research-backed profile of a typical user - their goals, context, and frustrations - given a name and a face. It turns the vague idea of 'the user' into one specific person you can design for.
Designing for "users" in the abstract, the call was a shrug - you could justify anything. Hand the same decision a real persona with a goal and a context, and the right answer almost picks itself. That sharpening of a fuzzy choice into an obvious one is what a persona is for.
