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Visual interference 1:01
A 61-second explainer of Visual interference, narrated over the same demo you can try yourself.
Try the interactive Visual interference demo
What this video covers
Visual interference is a deceptive pattern that uses styling - colour, contrast, size, placement - to steer you toward the choice the company wants and away from the one you'd choose. The bright, prominent "Accept all" beside a greyed-out, tiny "Reject", or the option you want buried in low contrast, all manipulate the visual hierarchy to manufacture a "preference".
Both buttons were there - but one glowed and the other faded, and your eye (and finger) went where the design wanted. That's visual interference: false hierarchy dressed up as your free choice. Give equivalent options equal weight and the decision returns to you. When one real option is loud and the other is whispered, the styling is making the choice, not you.
