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Von Restorff effect 0:30
A 30-second explainer of Von Restorff effect, narrated over the same demo you can try yourself.
Try the interactive Von Restorff effect demo
What this video covers
When one item in a group stands out, it’s more likely to be remembered. Its uniqueness acts as a memory cue: the odd one out captures attention, whether it wants to or not.
You noticed, and remembered, the one that was different. That's the Von Restorff effect doing exactly what it promises.
