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Cognitive accessibility 0:49

A 49-second explainer of Cognitive accessibility, narrated over the same demo you can try yourself.

The Cognitive accessibility explainer. Prefer to do it yourself? Try the interactive demo.

Try the interactive Cognitive accessibility demo

What this video covers

Cognitive accessibility is designing so people with differences in memory, attention, language, literacy or processing - whether a permanent condition, a temporary state like stress or fatigue, or just being new - can understand and use a product. It's less about a single assistive technology and more about reducing the mental effort an interface demands.

The overwhelming version threw jargon, a dozen fields, a ticking clock and competing buttons at you all at once - exhausting even at your best. The clear version asked one plain question at a time, with no rush and an obvious next step, and the task felt trivial. Same task; one demanded far less of your attention and memory. That reduction is cognitive accessibility.

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