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Field studies 0:24
A 24-second explainer of Field studies, narrated over the same demo you can try yourself.
Try the interactive Field studies demo
What this video covers
A field study is research conducted in the user's real environment rather than a lab - observing how a product is actually used amid the noise, interruptions, other people and physical constraints of real life. Where a lab isolates a user with a task, a field study keeps the whole messy context intact, because that context is often what really shapes whether something works.
In the lab the task went fine - quiet room, full attention, two free hands. Drop the same task into the field and the real constraints pile on: a colleague interrupts, the warehouse is loud and dim, they're using it standing up with gloves on. None of that showed in the lab, and all of it decides whether the design actually works.
