Watch
Method of loci 0:56
A 56-second explainer of Method of loci, narrated over the same demo you can try yourself.
Try the interactive Method of loci demo
What this video covers
The method of loci, or memory palace, is a technique for remembering a list by mentally placing each item at a spot along a familiar route - rooms of your home, say - then "walking" the route to recall them in order. It works by hijacking our strong memory for places and spatial journeys to carry information that would otherwise be hard to hold.
Scattered as a flat list, the items were slippery; pinned to rooms you know and walked in order, they came back easily. That's the method of loci - borrowing your powerful memory for places to carry things that aren't naturally spatial. It's also why a stable layout matters: when every feature has a fixed home, people remember your product as a place, and find things on autopilot.