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Social proof vs authority 0:37
A 37-second explainer of Social proof vs authority, narrated over the same demo you can try yourself.
Try the interactive Social proof vs authority demo
What this video covers
Social proof says 'people like me do this'; authority says 'a credible expert or institution recommends this'.
The same product felt convincing two ways: "12,000 happy customers" leaned on the crowd, "recommended by a dermatologist" leaned on the expert. Which moved you more is the whole point - they pull different people, in different situations, and knowing which you're reaching for is half of using either one well.
