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Unity 0:37
A 37-second explainer of Unity, narrated over the same demo you can try yourself.
Try the interactive Unity demo
What this video covers
Unity is the pull of shared identity - we're more readily persuaded by people we count as one of us. Not just "people like me do this" (that's social proof) but "we are the same kind of person", a family, a profession, a tribe.
The neutral version was an ad; the unity version spoke as one of your own - "built by designers, for designers" - and it landed differently, warmer, more trusted. The offer didn't change a word. The sense of shared identity did all the work, and that's unity.
